Fast websites with an AI agent built in. It answers questions, qualifies leads and books appointments 24/7. Every booking lands in your inbox.
Who it's for
Every missed message is a customer who tries the next name on Google. Here is what your agent does while you do the work only you can do.
Sat 10:04Mid-fade.
Hi! Any time this Saturday morning?
Saturday 10:30 or 11:15 is free. Shall I book one for you?
10:30 please
Done! Saturday 10:30 is yours. Your confirmation is on its way by email.
Booked while he was mid-fade
Confirmation emailed to the customer and the owner
Built by ShoForge
Same flower shop, same evening, two websites. Drag to see the difference between a brochure and an employee.
Designed to turn visitors into customers, not just to look nice. A clear offer, fast pages, booking built in and found on Google from day one.
Trained on your services, prices, hours and tone. It answers questions on your site, books appointments and sends every booking straight to your inbox.
A visitor in Antwerp, Brussels or Amsterdam, at night or on a Saturday. The agent replies instantly, qualifies and books. The booking email is waiting for you over your morning coffee.
BookingNew booking: Thursday 17:30
Elise booked a first session with Sara. Confirmation sent.
LeadNew lead: 5-page website
Daan runs a studio, budget around 2k, wants to start in December.
QuestionAnswered: delivery to Ixelles
Camille asked about delivery. The agent confirmed and shared the order link.
BookingNew booking: Saturday 10:30
Yassine booked a haircut. Added to your calendar, confirmation sent.
Fixed scope, fixed price, daily updates. As it should be.
Then: care and improvements, every month
30 minutes, free. We map your customers, your top objections and the questions you answer a hundred times a week. No pitch, just listening.
A written plan with a fixed scope and a fixed price: pages, agent flows, integrations and what success looks like. One signature, no scope creep.
Daily video updates and a private preview link. Your agent is trained on your services, hours and voice while you review.
Your domain switches over and the agent goes live on your site. We watch the first 72 hours closely.
We monitor, test and retrain the agent as your business grows. Cancel whenever you like.
Founder's note
A shiny brochure that doesn't pick up the phone is just an expensive postcard.
I've spent years watching small businesses pour money into websites that look amazing and deliver nothing. ShoForge is the studio I'd have wanted to recommend to my friends who run a local business: sites that load in under a second, agents that book customers at 2am, fixed prices. We're small, we're new, and we pick our first clients carefully. If that's you, let's talk.
Founding client pricing
All packages include hosting, SSL, monthly performance reports and the same obsessive build standard.
Founding clients get these rates in exchange for a case study and testimonial. After 3 spots the regular rate applies.
€1,490
one-off + €69 / monthYour website plus an AI agent that captures and qualifies leads. Our signature build.
€800
one-offA fast, conversion-tested website. No agent.
from€1,990
custom scopeWebsite and agent on web and WhatsApp, plus automations.
Do you work with salons?
Three weeks from kickoff to launch is our standard. Faster if your copy and photos are ready, slower only if you need special integrations outside our standard stack.
It answers questions on your site, qualifies leads with your script and books appointments straight into your calendar. You and your customer get a confirmation email for every booking. It also answers at 2am, so you can sleep.
Yes, fully. The code, the domain, the data and the agent's training are all yours. Nothing is locked in. Stop the monthly plan and you walk away with everything.
No problem. We either rebuild it, or plug the agent and conversion improvements into your existing site. On the first call we'll tell you which makes more sense.
Yes. Fixed scope, fixed price, on paper before we start. No timers and no surprise invoices afterwards.
Local businesses that live on calls, bookings and questions: salons and barbers, practices, shops, bakeries, studios, trades and agencies. If customers ask you the same things every day, we're built for you.
